Buddy Workout

Project Objective

“To create a character that connects with users, supports app functionality, and reinforces the app’s mission through a fun and consistent design language.” I created a character, Greg, a social media carousel, and other assets.  Greg’s story is that he has aches and pains but is too busy with work and other excuses so that he avoids exercising to feel better. Greg uses Buddy Workout to start exercising and he gets in better shape.

Rough Sketches

The design of the character, “Greg”, is an individual who is a little overweight and out of shape.

Mockup

The image of Greg evolves from the profile of someone who is out of shape into someone who has lost weight and looks more energetic. The design of the app logo is a silhouette of someone in good shape and working out.

Final Design

The design of the app logo is a silhouette of someone in good shape and working out.