Rosa's Fine Chocolates

Project Objective

To create a memorable and effective local campaign that increases foot traffic and sales for a local business. The campaign needed to reinforce the brand story and be engaging, and visually memorable. I created a business name, “Rosa's”, based on a business history that began with the current shop owner's grandmother, and included a family specialty chocolate called “Italian Kisses”. I designed the logo and media assets including a poster, Instagram post and newspaper ad. The campaign was built on the store's anniversary using the Tag Line: Celebrating 20 Years of Chocolate Love & Kisses. The descriptive tagline was nostalgic, recalling the loving influence of “Nonna Rosa”, the legacy of a family recipe, and the store's long history in Oak Park.

Rough Sketches

My idea for this logo design was a play off of Rosa's name and to create a feeling of homemade goodness and quality.

Mockups

After deciding on a Rose as the logo, I experimented with different fonts to convey the message of quality chocolate.

Final Design

The final logo design combines a rose and Rosa’s name, both in red. Fine Chocolates Is stated in an elegant, italicized font that conveys a message of quality. These, along with the tag line, can all be used in print and electronic media applications.